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Expert Financial Advice

Professional  |  Knowledgeable  |  Personalized

Financial Advisory & Consulting

Do you need the backing of an expert to analyze your business, raise funds, build a financial model or an eye-catching investor presentation, or temporary fill a senior accounting / finance role? Contact us to discuss how we can help.

Accounting & Bookkeeping

Your financial statements are how the world sees your business. Let us help you look flawless.

Taxes

Taxes can be complex, and mistakes - costly. Whether it's a personal, corporate, or HST tax matter, audit, dispute, or a simple return, let us guide you with confidence.




Business Valuation

Do you need to know what a business is worth to prepare for a sale, purchase, fundraising, taxation, or litigation? Work with an expert - do not leave money on the table.




Litigation Support

Numbers do not lie. We are here for you if you need a forensic accountant to assist you or your legal team in estate disputes, matrimonial cases, breaches of contracts, personal losses and injuries, and other litigation matters.


Financial Planning & Life Insurance *

Life without a financial plan is a ship without a compass. Do not get caught off-guard by unforeseen life events; let experienced professionals help you navigate your finances and risks.


ASF Professional Corporation

Toronto boutique financial services firm that truly cares

professional

knowledgeable

personalized

ADVISORY  |  ACCOUNTING  | TAXES
VALUATION  |  LITIGATION SUPPORT
FINANCIAL PLANNING & INSURANCE

We Will Help You

Welcome to the Toronto boutique financial services firm where the focus is always on you and your needs. We succeed because we pay very close attention to soft skills, such as listening to you, responding quickly, being professional and timely. Of course, the quality of our work is equally reflective of our commitment to making your experience with us positive.

We strongly believe in being more than just your accountants, but as your companions, be it your journey through challenging tax matters, getting accounting in order, needing a financial advice, valuing a business, or dealing with financial litigation. We promise that we will always be there for you just one phone call or email away.

Sleep Better At Night

Sleep Better At Night...

Because We Are ...

Our Core Strengths

From what we do to how we act, we are professionals

Whether it’s promptly returning your calls, communicating with respect and patience, or handling your case in a timely and precise manner, we always hold ourselves to the highest standards of professionalism.

Trust solutions that never miss the aim

The quality of our services starts with meticulous attention to detail on par with the highest industry standards. In addition, we bring to the table years of rigorous experience from some of the most prestigious organizations in Canada. By working with us, you will immediately access the quality of services traditionally reserved for large businesses with sizeable budgets. 

Meet The Founder

Alexander Stanley

CPA, CA, CBV, CFA, LLQP, MAcc

Managing Director

First and foremost, Alex is a human being with a soul and compassion. His ability to listen and put himself in his clients' shoes earned him a reputation for being a dedicated professional who is always there and willing to help. At the same time, his professional curiosity, drive for excellence, and constant desire to learn made him the experienced and confident practitioner he is today.

Throughout his career, Alex gained invaluable experience ranging from accounting, audit, and tax to business valuation, forensic accounting, and investment banking services from some of the country's most renowned and prestigious organizations, including Brookfield, Deloitte, and Toronto-Dominion Bank. However, his true passion has always been working closely with people, making an impact, and helping his clients succeed.

Outside of his profession, Alex is a loving father to a wonderful boy, entrepreneur, fitness enthusiast, and wellness geek. If there is anything he can talk about in more length than work, it's probably carbohydrates, proteins, and fats...

Alexander Stanley, CPA, CA, CBV, CFA, LLQP, MAcc

Managing Director

First and foremost, Alex is a human being with a soul and compassion. His ability to listen and put himself in his clients' shoes earned him a reputation for being a dedicated professional who is always there and willing to help. At the same time, his professional curiosity, drive for excellence, and constant desire to learn made him the experienced and confident practitioner he is today.

Throughout his career, Alex gained invaluable experience ranging from accounting, audit, and tax to business valuation, forensic accounting, and investment banking services from some of the country's most renowned and prestigious organizations, including Brookfield, Deloitte, and Toronto-Dominion Bank. However, his true passion has always been working closely with people, making an impact, and helping his clients succeed.

Outside of his profession, Alex is a loving father to a wonderful boy, entrepreneur, fitness enthusiast, and wellness geek. If there is anything he can talk about in more length than work, it's probably carbohydrates, proteins, and fats...

Case Studies

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Financial Advisory & Consulting

Financial modelling and investor presentations for promising startups in the technology, retail, and healthcare sectors

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Business Valuation

A formal valuation of an IT sole-proprietorship for a matrimonial dispute, valuation of a healthcare business for tax planning purposes, value assessment of a retail subsidiary for a potential disposition

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Taxes

Reorganization of the corporate structure for 5 related companies in the healthcare sector for HST and tax purposes; multiple successful dispute and audit resolutions for businesses in various sectors

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Litigation Support

Damage quantification of a contract breach and forensic accounting services for a food processing business

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Financial Advisory & Consulting

Comprehensive business profitability analysis that utilized multiple data sources and advanced spreadsheet functionality

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Accounting & Bookkeeping

Professional & thorough full-cycle bookkeeping services, including payroll, accounts receivable/payable, inventory, fixed-asset accounting, as well as new company set-up and financial reporting services for businesses in various sectors

CPA
CBV
CFA